Dead HookSupply Co.
The track owes you nothing.
Hook anyway. No prep, no time, no excuses!
The track owes you nothing.
Hook anyway.
Prepped tracks are a promise. No prep is a dare. The surface is whatever the county left there, the boards are dark, and the only tune-up sheet that matters is the one in your head.
Dead Hook is what you wear when the glue is gone. Heavyweight blanks, insider language, zero sponsor logos. No sponsor sheet. No personality cult. Just heavyweight gear built around the language, nights, and people that make this scene what it is.
- 01TeesHeavyweight 6.5 oz3 styles
- 02HoodiesFleece · Pullover2 styles
- 03HatsTrucker · Beanie2 styles
- 04DecalsDie-cut vinyl3 items
The first
ten pieces.
Design preview. Checkout goes live with Drop 001 — join the list and you get first crack plus a free sticker.
Get the arm drop →
The flashlight drops.
Nobody asks what you run.
That's the culture we're dressing. No time slips to argue about, no sponsor sheet to answer to. Just the hit, the hook, and whoever gets to the other end first.
- 01
No glue.
You race the surface you're given. If it takes a prepped track to make your car work, you don't have a car, you have a track.
- 02
No time.
Boards off. Time slips torn. The only clock that matters is the one between your reaction and the other lane's.
- 03
Drive it.
Pedal it, fight it, drive it out the back.
- 04
Own the loss.
You got outrun, you got out-tuned, or you got outdriven. Pick one. Shake the hand. Pull the car back in the trailer.
- 05
No spokesman.
The car does the talking. The crew knows who was there. Everybody else can watch the footage.
NO GLUE · DEAD HOOK · NO TIME · SMALL TIRE · INSTANT GREEN · OUT THE BACK DOOR. Weatherproof, dishwasher-safe, laminated vinyl.
Slap it on the hauler.
The cheapest way to say it. Die-cut outdoor vinyl rated for seven years on glass, toolboxes, trailer doors, and the back of a helmet. Cream or black, sized for a rear window.
No talk.
Just footage.
Launches, pedalfests, wheelies, callouts, and the pit-side stuff nobody films. Posted by no one in particular. Tag us and we'll run your clip with your handle, not ours.
Same handle everywhere. If it isn't @deadhooksupplyco, it isn't us.
Get the
arm drop.
Get the first look at Drop 001 by joining the email list. No names, just the drop. Unsubscribe any time.
Straight
answers.
Who is behind Dead Hook?
Racers. Dead Hook has no sponsor, no driver and no founder story on purpose. We're racers living the lifestyle who got tired of merch that looked like a sponsor sheet.
When does checkout open?
Drop 001 is currently in preview. The exact order window and estimated ship window will be posted here before checkout opens. You can join the Drop List above when signup is available.
What are the blanks?
Tees are 6.5 oz garment-dyed heavyweight cotton with a boxy cut. Hoodies are 10 oz cotton-poly fleece. Hats are structured mid-profile truckers and cuffed acrylic beanies. Everything runs true to size; size up if you like it loose.
Shipping and returns?
US shipping is $7 under $75 and free at $75+. Sticker- and decal-only orders ship free in the US. Unworn apparel can be exchanged within 30 days. See the Shipping and Returns pages for the full policy.
Can I get my clip posted?
Yes. Tag @deadhooksupplyco or DM the clip. We post it with your handle. We never post plates, and we take a clip down the moment the driver asks.